ASICS Introducing GEL LYTE XXX

2020 is the year ASICS celebrates the 30th anniversary of the GEL-Lyte III. The GEL-Lyte XXX is a tribute to the iconic GEL-Lyte III, introduced in a completely new and modern silhouette. It continues 30 years of bold decisions and experimenting in the design process. I was responsible for the art direction and together with the Likefriends team I crafted the visual identity for the lauch of the GEL-Lyte XXX.