ASICS GEL Technology
ASICS is known for its scientific approach to performance products. For the ASICS Sportstyle audience, life IS performance. With the latest global Sportstyle campaign we showcase the scientific elements ASICS apply to the creation of their products, playfully testing the footwear and the wearers in a stylised lab setting, putting each model through their paces in every day scenarios. This campaign is commissioned by Likefriends. I worked on the art direction and design of this campaign.